Marketing you can measure.
Built for builders.
We help homebuilders unlock clarity, performance, and growth by helping them to understand what’s working and what’s not.
It’s been a perennial problem for many businesses for over a century — most homebuilders are flying blind with their marketing data.
We help you connect the dots from marketing investment through to leads and sales so your team can make better decisions faster.
Where we come in
Homebuilder marketing is complex and competitive. And yet, most teams are still stuck making high-stakes decisions based on guesswork, broken attribution, or disconnected and inaccurate data.
We specialize in helping under-resourced marketing teams take control of their measurement. Whether that be through configuring web analytics, implementing more accurate tracking or even developing a data warehouse - we have a deep understanding of what best-in-class measurement looks like for homebuilders, and which tools solve which problems.
Learn how we can fix your analytics
The analytics gap in homebuilder marketing
Does any of this sound familiar?
GA4 is confusing and/or inaccurate, attribution is broken, and "reporting" doesn’t provide insights.
Your CRM or business data rarely correlates to analytics or ad platform numbers.
Server-side tagging, UTM/source tracking hygiene, and cross-channel data consistency are often neglected.
Your budget decisions are often made on incomplete data or on gut feel.
If it does, you're not alone.
We’ve helped homebuilders across North America identify and fix these issues, fast.
Our builder pedigree
We have assembled a homebuilding A-team that comes with senior level experience on every phase of the homebuilding journey. Working with nationally recognized builders across North America, our team has created brands, developed comprehensive campaigns, and nurtured buyers through a broad range of markets over a diverse home building landscape.
How can we help?
We start where your challenges begin — by auditing and improving your measurement stack. From there, we can scale into helping improve channel performance where you’ll have a clear picture of what’s working well, what needs improvement, and what’s needlessly burning budget.
GA4 setup &
clean-up
Get a clear and accurate understanding of how your site is performing and how to improve conversion rates
Attribution modeling
Understand how your channels perform in tandem to drive better budget allocation and reduce wasted spend
CRM integration with ad platforms
Tools like HubSpot and Salesforce ensure your website, platform, and business numbers are consistent and accurate
Server-side tagging & cookie resilience
Own and manage your data set up and future-proof your analytics
Real-time dashboards
Access your up-to-date performance data, tied to your sales goals without needing to ask
Ad fraud monitoring
Minimize your spend on bot traffic by avoiding wasted media spend
Get a free measurement audit
Why builders work with us
We Have Deep Industry Expertise
We’ve worked with some of the largest homebuilders in Canada and the US — from community launches to spec inventory and rebrands. We know the landscape, so we ramp up fast.
We Apply A Business-First Approach
Before we talk creative or media, we ensure your tracking and data flows are set up for success, and that you — and your stakeholders — can see clear business outcomes from your marketing investments.
We Deliver Results You Can Prove
On average, our clients see a 42% reduction in cost per lead, with an improvement in close rates by gaining full visibility into channel performance — from click to contract.
We Implement A Built-In Tech Stack
We have developed proprietary tools that launch campaigns faster and test ad creative more effectively.
They could show us exactly how many leads were generated and how those leads turned into sales. That was pivotal.
How we’ll work with you
Our team is comprised of senior-level specialists with a high degree of industry experience and the ability to apply it strategically. We’re also fully remote, which means we have perfected our workflow and built the project management toolset to seamlessly integrate with our customers, no matter where they reside.
With clearmotive, you’ll get:
Expertise that feels embedded, not outsourced. We act as a cohesive extension of your team.
Strategy-led tactics and execution with measurement-obsessed project performance oversight.
Full transparency and communication. Your dedicated project manager provides detailed progress updates to ensure optimal clarity.
A friendly, efficient, and experienced team that drives real outcomes and a focus on the things that matter most to you.
Book a Discovery Call
You don’t need to start from scratch to get better data. Let’s start with a simple audit of your current setup — and see where it takes us.
