Marketing you can measure.
Built for builders.

We help homebuilders unlock clarity, performance, and growth by helping them to understand what’s working and what’s not.

Two people standing in front of a house on a tablet.A computer screen with a yellow box on it.A blue key hanging.
“About half the money I spend on advertising is wasted, but I have never been able to decide which half.”
JOHN WANAMAKER - c 1919

It’s been a perennial problem for many businesses for over a century — most homebuilders are flying blind with their marketing data.

We help you connect the dots from marketing investment through to leads and sales so your team can make better decisions faster.

Ready to Start Trusting Your Data?

Where we come in

Homebuilder marketing is complex and competitive. And yet, most teams are still stuck making high-stakes decisions based on guesswork, broken attribution, or disconnected and inaccurate data.

We specialize in helping under-resourced marketing teams take control of their measurement. Whether that be through configuring web analytics, implementing more accurate tracking or even developing a data warehouse - we have a deep understanding of what best-in-class measurement looks like for homebuilders, and which tools solve which problems.

Learn how we can fix your analytics

Book a Discovery Call
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The analytics gap in homebuilder marketing

Does any of this sound familiar?

GA4 is confusing and/or inaccurate, attribution is broken, and "reporting" doesn’t provide insights.

Your CRM or business data rarely correlates to analytics or ad platform numbers.

Server-side tagging, UTM/source tracking hygiene, and cross-channel data consistency are often neglected.

Your budget decisions are often made on incomplete data or on gut feel.

If it does, you're not alone.

We’ve helped homebuilders across North America identify and fix these issues, fast.

Our builder pedigree

We have assembled a homebuilding A-team that comes with senior level experience on every phase of the homebuilding journey. Working with nationally recognized builders across North America, our team has created brands, developed comprehensive campaigns, and nurtured buyers through a broad range of markets over a diverse home building landscape.

How can we help?

We start where your challenges begin — by auditing and improving your measurement stack. From there, we can scale into helping improve channel performance where you’ll have a clear picture of what’s working well, what needs improvement, and what’s needlessly burning budget.

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GA4 setup &
clean-up

Get a clear and accurate understanding of how your site is performing and how to improve conversion rates

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Attribution modeling

Understand how your channels perform in tandem to drive better budget allocation and reduce wasted spend

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CRM integration 
with ad platforms

Tools like HubSpot and  Salesforce ensure your website, platform, and business numbers are consistent and accurate

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Server-side tagging & cookie resilience

Own and manage your data set up and future-proof your analytics

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Real-time dashboards

Access your up-to-date performance data, tied to your sales goals without needing to ask

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Ad fraud 
monitoring

Minimize your spend on bot traffic by avoiding wasted media spend

Get a free measurement audit

Book a Discovery Call
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Why builders work 
with us

We Have Deep Industry Expertise

We’ve worked with some of the largest homebuilders in Canada and the US — from community launches to spec inventory and rebrands. We know the landscape, so we ramp up fast.

We Apply A Business-First Approach

Before we talk creative or media, we ensure your tracking and data flows are set up for success, and that you — and your stakeholders — can see clear business outcomes from your marketing investments.

We Deliver Results You Can Prove

On average, our clients see a 42% reduction in cost per lead, with an improvement in close rates by gaining full visibility into channel performance — from click to contract.

We Implement A Built-In Tech Stack

We have developed proprietary tools that launch campaigns faster and test ad creative more effectively.

They could show us exactly how many leads were generated and how those leads turned into sales. That was pivotal.

Nicole McLaws
Senior Director, Marketing & Brand Experience, Hopewell Residential
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How we’ll work with you

Our team is comprised of senior-level specialists with a high degree of industry experience and the ability to apply it strategically. We’re also fully remote, which means we have perfected our workflow and built the project management toolset to seamlessly integrate with our customers, no matter where they reside.

With clearmotive, you’ll get:

Expertise that feels embedded, not outsourced. We act as a cohesive extension of your team.

Strategy-led tactics and execution with measurement-obsessed project performance oversight.

Full transparency and communication. Your dedicated project manager provides detailed progress updates to ensure optimal clarity.

A friendly, efficient, and experienced team that drives real outcomes and a focus on the things that matter most to you.

Book a Discovery Call

You don’t need to start from scratch to get better data. Let’s start with a simple audit of your current setup — and see where it takes us.

Book a Discovery Call

Connect marketing spend to closed deals.

Scaling revenue shouldn't be a guessing game.

‍We turn disconnected marketing data into a clear roadmap for growth. By validating exactly which investments result in home sales, we help you cut the waste and capitalize on the channels that drive high-velocity sales.‍

‍Predictable revenue growth starts with a conversation.

Book your free 15-minute discovery call
Two people standing in front of a house on a tablet.A computer screen with a yellow box on it.A blue key hanging.
“About half the money I spend on advertising is wasted, but I have never been able to decide which half.”
JOHN WANAMAKER - c 1919

It’s been a perennial problem for many businesses for over a century — most homebuilders are flying blind with their marketing data.

We help you connect the dots from marketing investment through to leads and sales so your team can make better decisions faster.

Ready to put your data to work to scale revenue?

Is your team working harder for diminishing returns?

You aren't imagining it. Right now, there is a disconnect. Marketing is driving lead volume, while your sales team is filtering through noise and chasing unqualified prospects in an effort to help marketing refine its campaigns.

Your growth engine shouldn't run on friction. The change to predictable revenue starts with clean, connected data. We help you build a single source of truth that aligns marketing spend with sales revenue and maximizes your sales team’s time. By identifying exactly what works, we eliminate wasted budget and give you the confidence that your quarterly goals are actually within reach.

See how our analytics audit can connect you back to revenue growth

Book a free 15-minute discovery call
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How we rebuild your revenue trajectory, starting with the truth.

Does any of this sound familiar?

Real change requires real expertise. That’s why we partner you directly with senior strategists who understand the intersection of data and home building. We start by auditing exactly how your leads are tracked and attributed to uncover where valuable data (and potential revenue) is getting lost.

We don't just find the problems; we help you fix them.

We work alongside your marketing department to repair the breaks in your infrastructure. By the end of the process, your team will have a clean data foundation and a clear blueprint that aligns marketing execution with the sales team’s revenue targets.

A proven growth path. This process has helped residential home builders across North America move from "guessing" to growing. We create a robust infrastructure that boosts lead generation, maximizes conversions, and drives reliable revenue.

Are you ready to make 2026 your new benchmark for revenue success?

Book a free 15-minute discovery call

Trusted by North America's most forward-thinking builders

We don't hide behind a logo; we work right alongside you. Our senior team brings decades of hands-on experience partnering with nationally recognized builders to fix revenue operations and drive growth. Whether you are a regional leader or scaling for national reach, our framework is built to adapt to your goals.

Join the builders who have stopped guessing and started growing.

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Our audit isn’t a scorecard. It’s a blueprint for revenue.

We Validate Your Capital Allocation

Marketing is often a black box of spending. We turn it into a transparent revenue engine. Our partners have achieved a 300% increase in qualified lead volume, and more importantly, are now able to tie marketing spend directly to closed sales. We give you the data to hold every dollar accountable.

We Operate with a P&L Mindset 

Our senior strategists are founders and operators who understand that brand awareness doesn't pay the bills. We ignore vanity metrics and align our KPIs strictly with yours: Customer Acquisition Cost (CAC), Absorption Rates, and Net Revenue. We speak the language of the boardroom, not just the marketing department.

We Deploy Infrastructure, Not Just Campaigns 

We don't ask your IT team for a six-month build. We bring a proven, specialized RevOps infrastructure that plugs directly into your business. This drastically reduces time-to-value, allowing us to establish verified tracking and align your sales and marketing teams in weeks, not quarters.

Revenue clarity starts with a single conversation.

Book a free 15-minute discovery call

We needed a new approach: one that was data-driven and focused on business outcomes.

Nicole McLaws
Senior Director, Marketing & Brand Experience, Hopewell Residential

Prove that marketing sells homes.

We help builders tie 75% of closed deals directly to marketing efforts.

Ambitious revenue targets aren’t achieved by chance. They are built on a foundation of clean data. We augment your existing team to track the full journey from first click to final contract, giving you the visibility to optimize budgets and highlight the true ROI your work generates.

Measurable marketing ROI starts with a conversation.

Book Your 15-Minute Discovery Call
Two people standing in front of a house on a tablet.A computer screen with a yellow box on it.A blue key hanging.
“About half the money I spend on advertising is wasted, but I have never been able to decide which half.”
JOHN WANAMAKER - c 1919

It’s been a perennial problem for many businesses for over a century — most homebuilders are flying blind with their marketing data.

We help you connect the dots from marketing investment through to leads and sales so your team can make better decisions faster.

Is your marketing data creating more questions than answers?

It’s a frustrating reality for most residential marketers: you are responsible for growth, but your tools are fighting against you.

Does this sound familiar?

The GA4 Black Box: Analytics feels confusing or inaccurate, leaving you with "reporting" that offers no real insight.

The Data Disconnect: Your CRM and business data tell one story, while your ad platforms tell another. Nothing matches up.

The Budget Gamble: You are forced to make critical budget decisions based on incomplete data or gut instinct.

The Value Trap: You are constantly challenged to prove your department's value to the C-Suite, but you lack the proof to back it up.

You are not alone; you are just overstretched.

We help home builder marketing teams close this gap. We fix the broken infrastructure to give you clear, actionable answers, transforming you into the strategic partner that knows the best course for revenue growth.

Book a free 15-minute discovery call
A man standing in front of a large clipboard.A man holding a giant pencil in his right hand.A black background with a blue check mark.
A man standing in front of a chart.A woman holding a magnifying glass in her hand.A pink pie chart slice.
Ready to take back your time?

How we deliver strategic intelligence.

Home builder marketing is complex and competitive. Yet, you are often forced to make high-stakes decisions based on broken, overreported, or misattributed data.

We do the heavy lifting so your team can lead. We partner with your existing team to handle the technical work, solving core measurement problems and fixing data errors. By clearing the obstacles in your tracking and attribution, we help you restore your CRM as the single source of truth for revenue.

The result? You can finally tie your marketing investments directly to sales.

Ready to maximize your lead-to-revenue conversion?

Book a free 15-minute discovery call
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A clear roadmap, tailored to your team’s revenue goals

We find the data holes causing revenue leaks. We apply a comprehensive checklist across your entire marketing tech stack to identify where data loss, misattribution, and tracking errors are hiding. These silent saboteurs are the enemy of accurate reporting, leading to wasted budget and lost revenue.

We cover the 7 critical pillars of your data stack:

  • CRM Health: Are you receiving the right source data?
  • Google Analytics (GA4): Is your traffic actually being counted?
  • Google Tag Manager: Are your events firing correctly?
  • Paid Ads: Are your paid ads talking to your CRM?
  • Social Channels: Are your organic and paid social channels' attribution accurate?
  • Landing Pages: Are 3rd party landing pages passing data through?

We don't just find problems; we chart the path forward.

Your custom report outlines exactly where the issues are and provides high-level solutions to fix them. Our audit will help you fix the disconnect between your marketing efforts to closed sales.

Deep industry roots. Full-spectrum capabilities

We start with data, but we don't end there. Our team consists of industry veterans who have led marketing for nationally recognized builders. We know that data is only valuable if you act on it. That’s why we start with the audit: to build a truthful foundation.

‍From insight to execution. Once we have fixed your tracking and attribution, we don't just hand you a report and walk away. We are equipped to execute on the opportunities we uncover if you need an extra set of hand

Book a free 15-minute discovery call

They could show us exactly how many leads were generated and how those leads turned into sales. That was pivotal.

Nicole McLaws
Senior Director, Marketing & Brand Experience, Hopewell Residential